CMAI (Clothing Manufacturers Association of India) proudly presents ‘Brands of India,’ a ground breaking initiative that opens a new era for Indian apparel brands on the global stage. This prestigious B2B trade show will be hosted at the Dubai World Trade Centre in Halls 6 & 7, from 27th to 29th November, 2023.
Supported by the Embassy of India, Dubai Chamber, TEXMAS (Dubai Textile Merchants Association), Dubai Chamber and RGM Group, ‘Brands of India’ by CMAI is set to be India’s largest apparel brands show in the Middle East. This trade show is the first-of-its-kind ‘organised effort’ made to bring together over 250 top Indian apparel brands on an international platform, showcasing a diverse array of collections encompassing Indian ethnic wear, Western wear, and Fusion Wear across Menswear, Womenswear, and Kidswear categories.
Speaking about the initiative, Jayesh Shah, Vice President of CMAI and Chairman, Brands of India Committee, shared his thoughts, stating, “Indian craftsmanship has consistently served as a source of inspiration for designers and consumers on a global scale. Remarkably, Indian apparel brands have transcended their traditional boundaries and the diaspora, experiencing a growing demand across the world, extending beyond the Asian continent. Our initial goal was to feature 150 brands in the first year, but thanks to the tremendous support from the industry, we have now surpassed that target, with over 250 brands being showcased at Brands of India.”
“The ‘Brands of India’ initiative by CMAI is an exemplary showcase of the most prominent Indian apparel brands on the international platform. Indian clothing has made substantial advancements in the GCC countries and African markets. The estimated Indian apparel exports to these regions stand at approximately $ 2426 mn and $ 913 mn, constituting a substantial share of 21 percent and 19 percent, respectively, in the total apparel imports for these regions. Additionally, in the UAE, the Comprehensive Economic Partnership Agreement (CEPA) opens doors to unmatched prospects, propelling the growth of Indian apparel brands in this dynamic market,” added Rajesh Masand, President of CMAI.
“Indian apparel brands have attained competitive pricing while adhering to international quality standards. However, currently, a majority of India’s apparel exports are produced under the labels of buyers. Hence, there was a pressing need to establish a platform for the robust promotion of Indian apparel brands in the global marketplace. Aligned with the Government of India’s ‘Make in India’ and ‘Atmanirbhar Bharat’ initiatives, the Brands of India show by CMAI represents a significant stride in offering the initial platform for both National and Regional apparel brands to venture into international opportunities.” Rahul Mehta, Chief Mentor, CMAI, further added.
Brands of India has been meticulously designed to serve as the primary destination for wholesalers, retailers, distributors, importers, and departmental chains from the Middle East & North Africa (MENA) region to conveniently connect with leading Indian apparel brands. Among the participating brands are Louis Philippe, Soch, Spykar, Indifusion, Gini & Jony, Dollar, Touch, A-La-Mode, Stori, Satya Fusion, to name a few.
This trade show promises an immersive experience where visitors can connect with Indian apparel brands and manufacturers, fostering new business relationships and exploring potential collaborations for mutual growth. This strategic choice of Dubai as the tradeshows location is purposeful, leveraging the city’s global reputation for exceptional infrastructure, connectivity, free trade zones, and business-friendly policies, making it the optimal epicentre for international trade.
On September 14, 2023, The Curtain Raiser of the ‘Brands of India’ was launched in Dubai by the Chief Guest for the evening H.E. Sunjay Sudhir, Ambassador of India to the United Arab Emirates, in a high profile gathering that saw top most retailers from the region along with industry captains in attendance and was well received by local buying groups. Ashraf Ali, ED, Lulus Group, graced the occasion as the Guest of Honour. Dignitaries present at the announcement included Rajesh Masand, President, CMAI, Jayesh Shah, Vice President, CMAI and Chairman, Brands of India Committee, Mohan Sadhwani, Executive Director, CMAI, Rahul Mehta, Chief Mentor, CMAI and other Office Bearers of CMAI.