Aditya Birla Group’s Birla Cellulose has launched its premier international design studio in New York, USA. At the opening ceremony, Rajeev Gopal, the Chief Marketing Officer of Grasim Industries Limited, a flagship company of Aditya Birla Group said that “It is a historic moment for all of us at Birla Cellulose as we embark on this new journey” Gopal added “Birla Cellulose design studio will offer a one stop solution for brands in the US”